Work
Each project represents a different dimension of leading design at scale, from AI tooling to change management to community building.
How we turned a static file-passing workflow into real-time multiplayer design and cut revision cycles by 40%
40%
Reduction in Revision Cycles
Eliminated
SharePoint/OneDrive File Hosting
How I eliminated 20+ hours of manual reporting and caught burnout before it happened
20+hrs/mo
Manual Reporting Eliminated
12
Designers Protected
A 501(c)(3) nonprofit built on mountain bikes and founded for my best friend Matthew
85+
Events Since 2019
Weekly
Saturday Rides
A from-scratch Amazon resource guide that keeps Hasbro, Mattel, LEGO, and every other WBD licensee selling smarter
6
Core Content Areas
5-Step
Progression Pathway
Tools, experiments, and consulting work outside the day job.
Social media strategy and brand consulting for a craft brewery opening a second location in Bellingham, WA. Built the content engine from scratch. 900% organic social growth in two quarters with almost no ad spend.
Plug-and-play Figma templates for Amazon sellers. Preview and refine your Brand Story, A+, and Store layouts before uploading. Everything I learned building enterprise Amazon tooling, packaged up and shared for free.
AI-generated cinematic assets for a D&D live stream called Roll 2 Role. Used ComfyAI with a custom LoRA database to build contextual scene imagery for the "For Peace Through Death" campaign. Got contracted for their next campaign.