Amazon Resources
Everything I know about Amazon content design, packaged into free Figma templates anyone can use
5
Amazon Content Types
Free
Community Resource
Plug & Play
Template System
Live
Character Counter
What It Is
Amazon has rules for everything. Image dimensions. Character limits. Module layouts. If you get any of it wrong, your content gets rejected or looks broken. Most sellers figure this out through trial and error. I built a way to skip the pain.
Amazon Resources is a plug-and-play Figma template system. You open it, drop in your images and copy, and see exactly how your content will look on Amazon before you upload anything. Visual previews of every module. A flow visualization that shows how modules connect. A character counter widget that enforces Amazon's copy restrictions in real time so you never submit something that gets bounced.
This is the same knowledge that powers the enterprise toolkit I built for Warner Bros. Discovery. Same expertise, different audience. Shared for free on Figma Community because sellers shouldn't have to guess.
What It Covers
The system started with Brand Story and keeps expanding. Each content type has its own template with accurate module layouts, dimension specs, and copy constraints.
Brand Story
The foundation. Four module cards and a background image that tell your brand narrative on every product page.
Enhanced A+
Standard A+ Content modules. Comparison charts, image headers, text overlays. The content that replaces your basic product description.
Premium A+
Interactive carousels, video modules, hotspot images. The upgrade that most sellers qualify for but never use because the specs are confusing.
Brand Store
Multi-page storefront layouts. Navigation, hero banners, product grids. Your entire brand experience on Amazon, previewed before you build it.
DSP
Demand-Side Platform ad creatives. Display and video ad specs for Amazon's programmatic advertising system.